Trzysta tysięcy butelek z przeznaczonej na włoski rynek limitowanej serii COCA-COLI Light dostało dizajnerskie ubranka. Etykiety temu płynowi do odrdzewiania rur (<— to jedyne zastosowanie Coli, jakie uznaję) zaprojektował ROBERTO CAVALLI. Ajajaj, to się teraz będzie nosić kolka… fiu, fiu.

Cola by Cavalli będzie do kupienia między wrześniem a grudniem – chociaż z tym grudniem to raczej tak teoretycznie: podejrzewam, że fashionvictimostwo wykupi ekskluzywnie odzianego odrdzewiacza na pniu – w kilka dni po jego wejściu na półki sklepowe.

Roberto Cavalli o projekcie: “I had a lot of fun creating three different “dresses” for the legendary silhouette of the Coca Cola Light Contour. They are seductive and feminine, in typical Cavalli style. They’re designed for the world of young people, which has always been a great inspiration to me.”

Cristina Santucci, dyrektor marketingu Coca-Cola Italia: “In every woman there’s a special spark that makes her unique and comes out unexpectedly every time she follows her instincts. It bowls over anyone who is watching her. This joint project with Roberto Cavalli aims to offer a collector’s version of the Coca-Cola light bottle, to appeal to women with a strong personality, who are extrovert, modern and like to experiment; women who love beauty, design, art and culture. We want to remind them to bring out the unique, authentic side to their character. Either through a Roberto Cavalli dress or by collecting a limited edition Coca-Cola light bottle designed by Roberto Cavalli.”